What Feurbach offered was a rule of religious translation. God did not make man in His own image: it was the other way round, we created God out of human qualities and human needs. Human beings unconsciously projected upon their God their own fragile ideals, to give Justice and Mercy and Love a surer form and a more permanent reality, outside those shelves. It was this idea of alienation - the projecting upon another of what really belonged to ourselves - which so attracted Marx to Feurbach.
Philip Davis, The Victorians, p. 147.